Downline.com

When it comes to running a successful multi-level marketing business, you have to squeeze every hour that you can for maximum profit. All of us are busy and we have things that need to be done. We have jobs to go to and families to pay attention too. When you finally get a break at the end of the day, you want to be able to enjoy it. However, if you want to be successful with marketing, than you need to work at the end of the day.

I’m often asked what my secret is when it comes to sponsoring so many new people. Well, I don’t really think it’s a secret, but it is definitely attitude, marketing to them and being professional. The right attitude attracts the right people to you. When I talk to prospects, I tell them what they need to hear. I don’t lie, but I present it in a way to get them on board. Lastly, I just run my business professionally, so I get referred to even more people.

There are too many marketers that come off like they need you really bad. Desperation reeks and you should never let them see you sweat. It doesn’t matter how good your product is, they’re never going to see how great it is unless you can sell it. If you present the wrong attitude or market the product incorrectly to their needs, you’re basically shooting yourself in the foot. I have a friend that knows products inside and out, but he doesn’t understand marketing. Marketing isn’t about you, but it’s about the customer. What’s in it for the customer? That’s the question you should always be asking. A customer isn’t going to buy unless you flip a switch inside them that says “wow, this could really be good for me”.

Rule 1: Have the Right Attitude and Market to a Person’s Needs!

The next thing that you need to do is say things that your prospect wants to hear. Most markets will just start rambling off the benefits of joining the company and the prospect is thinking of other things. It’s like a telemarketer trying to sell you life insurance while they ramble on about how great it is, even though you don’t care.

Listing the benefits is great, but it has to be the benefits for the prospect. What are they going to get out of it? We are very comfort oriented animals. We’re not going to change unless it is going to give us something better. Figuring this out can often be the hardest task for a lot of marketers, but all you have to do is be human. Ask them about their life and family. How long has he been married? What does he do for a living? What are his hobbies outside of work? You don’t have to start selling right away. You can get to know them and learn to help them with what you’re selling.

Often you’ll find that they wish they had more time for themselves or they’re not happy with their current income. You can always market to them in the future. Make friends with people and they’ll be your most loyal followers.

Rule 2: Take an Interest in your Prospect, Rather Than Selling to Them

The last rule is operating your business as a professional. You have to remember that people aren’t necessarily interested the first time you talk to them. You’ll find that a lot of people will come out of the blue and call you a month later. This is why it is so important to be a friend first and a marketer second. When you treat a prospect with respect and dignity, instead of a paycheck, you’ll get much further ahead in this business. Building a business on referrals is done on business habits that enhance the relationship with your prospects. You need to be on time, be a man (or woman) of your word, finish what you started and be courteous.

By following these simple principles, you’ll create the comfort and trust that a real prospect needs from you. They’ll make sure that when they are interested, you’ll be the first to be called.

Rule 3: Be professional, which means courteous, accountable and respectful to your prospects

All you have to do now is take the rules I have given you and apply them with potential prospects.